While media depicts and society indicates that women have broken the glass ceiling, there is by all accounts a somewhat nastier truth holed up behind it. The reality of the unequal distribution of household work.
Ariel's new campaign is an endeavor to highlight the fact that while women may be making great leaps in their professional life, at home things have not changed much. "Share The Load" is a campaign to educate individuals, especially men, to share the burden of household chores with their better half.
The brand Ariel, from P&G, is hoping to create awareness around the need for men to share the laundry. A study conducted by AC Nielsen on household stats brings up that "76% of Indian men feel that laundry is a woman's responsibility."
More stats revealed:
- More than 2/3rds of Indian women feel there is inequality at home, between men and women.
- 85% of Indian working women feel they have two jobs, one at work and another at home.
- 73% of Indian married women feel a man prioritizes relaxing over helping with household chores.
- More than 2/3rds of Indian men prefer to watch TV rather than do the laundry (who doesn't :-))
- 77% of Indian men depend on women to do the laundry.
Watch the video and leave your comment - why is equality at work evolving faster than at home?