OpenAI is planning to launch its own artificial intelligence-powered web browser in the near future, according to a report by Reuters, signalling a bold step into consumer internet products and potentially creating new competition for Google Chrome.
The browser, still under development, is expected to integrate OpenAI's conversational AI capabilities, offering users an interface similar to ChatGPT. Citing individuals familiar with the matter, Reuters reported that the browser will allow users to engage directly with AI-powered tools rather than navigate websites in the traditional manner.
The move could fundamentally reshape how users interact with the internet. Instead of relying on link-based navigation, the browser is designed to provide a native chat interface, incorporating tools such as Operator, OpenAI’s AI agent system, which can complete tasks on users’ behalf.
This approach reflects OpenAI’s broader vision of blending artificial intelligence seamlessly into daily digital experiences. If adopted at scale—particularly by ChatGPT’s 500 million weekly active users—it could disrupt one of Alphabet’s key business segments.
Google Chrome, which commands a major share of the global browser market, plays a crucial role in Alphabet’s advertising-driven business model. It gathers user behaviour data that feeds into targeted advertising systems and defaults search traffic to Google’s own engine. Advertising comprises roughly 75% of Alphabet’s total revenue, and any serious threat to Chrome’s dominance could have broader implications.
The browser project aligns with OpenAI’s recent efforts to diversify its portfolio beyond its flagship product, ChatGPT. In May 2025, the company expanded into hardware by acquiring io, an AI devices startup founded by former Apple design chief Jony Ive. The $6.5 billion acquisition, also reported by Reuters, signalled OpenAI’s intent to embed AI across both hardware and software platforms.
OpenAI, led by CEO Sam Altman, became a household name after launching ChatGPT in November 2022. The tool popularised generative AI for everyday users and significantly influenced how businesses, developers, and governments approached the technology. Since then, OpenAI has encountered mounting competition from companies like Google, Anthropic, and other players racing to develop competing AI models and platforms.
The new browser is likely to deepen OpenAI’s footprint in the consumer technology space, creating a tighter integration between its AI offerings and the broader digital ecosystem. The inclusion of task-executing AI agents marks a notable shift away from static content consumption toward dynamic, interaction-based browsing.
While specific launch details remain under wraps, the development reflects the ongoing evolution of how AI can enhance and potentially disrupt long-established digital tools. As OpenAI ventures into browser technology, the question remains whether users—particularly those comfortable with Google’s offerings—will embrace this AI-forward approach to internet use.