People Matters Logo

Randstad study reveals widespread ageism at work

• By People Matters
Randstad study reveals widespread ageism at work

A staggering 40% of employees in India have either experienced or witnessed ageism at their workplace, according to a new study by Randstad India titled 'Beyond Numbers: Intergenerational Insights on Ageism'. The study, which surveyed nearly 1000 respondents, found that ageism is a pervasive yet often overlooked issue.

The data revealed some striking findings:

"Overcoming ageism requires consciously recognising and challenging stereotypes to create an environment where all experiences are valued equally," said Viswanath PS, MD & CEO of Randstad India.

The study highlighted how ageism intersects with other forms of bias, as 42% of women reported experiencing or witnessing it versus 37% of men. Different demographic groups like those with disabilities also faced higher rates.

Meena Ganesh, Chairperson of Portea Medical, emphasised the need for intergenerational workforces, saying "Building teams mirroring customer age diversity is crucial for crucial consumer insights."