Employees as brand ambassadors: Rajiv Dingra
Rajiv Dingra, Founder & CEO, WATMedia
![Employees as brand ambassadors: Rajiv Dingra Employees as brand ambassadors: Rajiv Dingra](https://res.cloudinary.com/people-matters/image/upload/fl_immutable_cache,w_624,h_351,w_624,h_351,c_scale/v1393495435/1638.jpg)
Social media provides an opportunity to use current employees as brand ambassadors. It will emerge as a broadcast medium for employer branding, by building aspirations in the employees’ friend circles to join the organization.