Tapping into the huge popularity of Snapchat among the youth in Australia, the fast food giant McDonald's has started 'Snaplications’ campaign in Australia. Though it would not replace the traditional hiring process, it would would add another layer to the existing procedure.
The first step is to send a 10 second Snapchat video to McDonald's after which one would receive a link to the digital job application form and which then would lead to a face to face interview.
Shaun Rumming, the chief operating officer at McDonald’s Australia said, “We are the largest employer of youth in the country, so we are trying to look for new and innovative ways to recruit crew people.”
Another reason for using the platform is that the recruiters wish to gauge the energy and optimism of those applying, and they believe that though a Snapchat video can surely get this through.
This is the first time, McDonald's believes that the medium is being tried for hiring purposes. Probably, if this turns out be a successful campaign, it might get replicated by companies worldwide, and Snapchat might find itself signing more such deals.
However in the light of the recent court case against Snapchat CEO Evan Spiegel and allegations that he said, “This app is only for rich people. I don’t want to expand into poor countries like India and Spain.”
The allegations have still not been proved but the news has surely led to a #BoycottSnapchat trending on Twitter in India. Considering that India currently has the largest youth population in the world, and the future of the new age technologies for purposes of being applied online is immense in India. It is quite likely that after the news of McDonald's Australia, many Indian companies would want to explore the option of recruiting youth through such new age communication technologies. Although, the future of Snapchat in India, for now, does not seem so certain in India.