Article: Women in crypto: where are they putting their money?


Women in crypto: where are they putting their money?

A survey by cryptocurrency exchange KuCoin gives an insight into gender inclusion in the crypto market with details of those, who invest in cryptocurrencies and use digital assets daily.
Women in crypto: where are they putting their money?

Crypto investment is often thought of as a male-dominated space, but a latest survey by global cryptocurrency exchange KuCoin tells a different story.

Women tend to be crypto HODLers, invest for the long term

Despite the volatility of the crypto market, 52 per cent  of female crypto investors pump their money into HODL crypto, which is higher than 38 per cent among male investors, according to Women's Day Survey Report 2023 by KuCoin.

Further, 44 per cent of female crypto investors think that crypto is a great source of passive income for wealth accumulation, while only 36 per cent of male investors could say the same, suggesting that women investors tend to invest with a long-term mindset.

This survey had gathered valuable insights into women in the crypto industry, and to inspire more women to get involved.

Women more cautious but less confident in crypto investment

Thirty-five per cent of female crypto investors are very confident” in crypto investment, which is lower compared to 47 per cent of male investors who claim to be very confident in such.

Nearly half of the women investors say that they are “somewhat confident” in crypto investment, suggesting a more conservative and cautious attitude in this matter.

On challenges encountered when investing in crypto, 44 per cent of women are concerned about the risk and instability associated with crypto, while it is significantly higher than the 28 per cent of their male counterparts.

This echoes with the previous finding, implying that women tend to seek long-term value and are not easily swayed by the volatility of the market.

Both genders say that keeping up with the required knowledge and skills is the top challenge when investing in crypto, suggesting that more education and learning resources are needed to fulfill the appetites of potential investors.

AI is the new DeFi for female crypto investors

Apart from Web3, DeFi and AI are the two hottest themes in crypto investment going forward and are triggering women’s interests more than men’s. Forty-one per cent of female crypto investors are interested in investing in DeFi projects and 38 per cent are interested in AI-related tokens. On the other hand, women crypto investors are set to do more research before investing as 14 per cent of them are not sure about which tokens to invest in going forward.

Women need to start conversations around crypto

Women are self-motivated but talk less about crypto. The survey notes that it is important for women to start conversations around crypto.

Fifty-eight per cent of women say that they make crypto investment decisions by doing their own research, and when being asked about who motivated them to start their crypto journey, 49 per cent of female crypto investors are reported to be self-motivated.

However, the survey also found that women might be having fewer conversations around crypto, whether publicly on social media or privately among their circles of friends and families. When it comes to making crypto investment decisions, only 24 per cent of women are influenced by social media trends and 19 per cent by conversations with friends and families, while the percentages are much higher among men: 37 per cent and 27 per cent respectively. Only 54 per cent of women claim that they have influenced or inspired others to start their crypto investment journey, which is lower than 66 per cent among men.

Sharing investment tips, stories about women in crypto can make a difference!

In addition to joining online communities and attending online events, 37 per cent of investors are open to sharing investment tips to encourage more women to step into crypto investment, which can be a great way for women to start conversations around crypto. More communities, educational resources, and rewards for women are considered the most effective ways for the crypto industry to become more women-friendly.

Women opine that having more females working in the industry and telling more stories about women in crypto can genuinely make a difference.

Forty per cent of female crypto investors think that recruiting more women to work in the crypto industry, and 37 per cent believe that telling more stories about women in crypto can help the industry become more women-friendly. These initiatives are relatively neglected by men, which respectively 30 per cent and 32 per cent think in the same way.

The survey was based on a total sample of 577 crypto investors, including 360 males and 217 females, polled from February 24 to March 3, 2023 via KuCoin’s communities and social media.

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Topics: Diversity, Technology, #WomenofChange, #DEIB

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