Article: ON PURPOSE introduces new inclusive parental policy

Employee Relations

ON PURPOSE introduces new inclusive parental policy

While the industry standard for paternity leave is two weeks, the creative communications consultancy has introduced a new 12-week leave policy for all parents (of all genders).
ON PURPOSE introduces new inclusive parental policy

Creative communications consultancy ON PURPOSE has launched a new inclusive parental leave policy offering employee benefits to new parents, primary and secondary caregivers as well as pet parents.

While the industry standard for paternity leave is two weeks, the consultancy has introduced a new 12-week leave policy for all parents (of all genders).  

The new parental policy aims to cover all instances of new parenthood as it extends to new parents who choose birth, adoption, surrogacy, or IVF as well as compassionate leave for parents who experience loss during pregnancy.

ON PURPOSE’s new paid parental leave policy gives employees upto:

  • 26 weeks paid parental leave at full pay for birthing people
  • 12 weeks paid paternity leave
  • 12 weeks paid leave for parents by law (adoption and surrogacy)
  • 6 weeks of paid leave in the event of a miscarriage or stillbirth during anytime of the term
  • Employee with breastfeeding/chestfeeding infants are also entitled to time-off or time away from their desks(work)

The company says it also celebrates families and believes that having a pet comes with responsibility and is a family member who needs care and  love equally. The organisation has curated leaves for pet parents, offering a 7-day time-off when an employee adopts a new pet.

Also, through their #TwoIsTooLittle campaign, the company hopes to inspire other workplaces in the country to adopt similar inclusive policies.

“Social change must start at home. As an organisation committed to driving social change in India, the launch of our new parental policy is an integral milestone to challenge gender stereotypes and build an inclusive workplace.  It’s time to share the load, share the लाड (laad),”said Girish Balachandran, founder, ON PURPOSE speaking about the initiative.

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Topics: Employee Relations, Employee Engagement, Benefits & Rewards

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