Buyers are in need for credible case examples from companies that have implemented and tested services, at an end-state. Often, in India, the end-state is not defined and hence buyers are skeptical about investing in outsourcing. In the absence of useful end-state measures, buyers rely on features, demonstrated capabilities, costs, and promised efficiencies. Service providers in India still largely have a piecemeal approach. More and more buyers, however, are looking for integrated, managed services rather than outsourcing individual components to different service providers. The learning space, in particular, is one of such examples.

In India still many service providers are missing the focus on outcomes. Buyers, however, are constantly looking for providers who are outcome focused. The need of the hour is for service providers to offer integrated services, such as recruiting that includes employer branding, social media advertising, and management of the recruitment process with delivery that is focused on outcomes.