By 2025, around 75% of the global workforce will have grown up in a digital world. What happens when companies can’t pursue market opportunities or have to delay strategic initiatives because they don’t have the talented people they need to execute plans? The cold, hard truth is that they can’t compete, foster and grow.
Employees and candidates today want a work environment that provides a great experience. To deliver this expectation, modern HR must move away from HR services that aren’t designed to make employees enthusiastic. Instead, the focus must be placed on a model based on scale, efficiency, effectiveness and convenience so that employees can choose when and how to engage.
Most millennials have grown up with instant access to Facebook, Google, and Amazon. When they start new jobs, their expectations of the systems and tools they will use professionally are already hardwired from their experiences as digitally native consumers. While most CEOs are quick to say their employees are the company’s most valuable asset, many are failing to provide HR teams with the tools they need to ensure the best workers are able to perform to their full potential. To meet this requirement, HR systems need to be the following:
Usable: Instead of sending multiple emails back and forth, employees want applications that are as intuitive as Facebook.
Desirable: Employees want clean and easy-to-use interfaces, along with the ability to gain instant feedback from the application and find exactly the information they need when they need it. Instead of a model based on scale and efficiency, modern HR must be designed for effectiveness and convenience so that employees can choose when and how to engage. Employees want to choose the time, place, and channel to interact with HR.
Accessible: HR has commonly delivered employee services based on standard processes that are accessible only in person or by phone during office hours. HR services weren’t designed to make employees enthusiastic about HR or reward them with an engaging experience. Today’s employees want accessibility 24/7, from the office, the coffee shop, or the shop floor.
Valuable: Employees feel rewarded when they make smart decisions that impact their livelihoods. For example, just as retail websites use purchase histories to suggest other products, modern HR systems should track employee activities to suggest training.
The #1 reason HR leaders choose a new HR system is to improve the user experience. Modern HR enables stakeholders and clients to help themselves and connect as part of a community. In a survey conducted by CedarCrestone, HR systems that have implemented an easy-to-use, complete human capital management systems are regarded as twice as effective and efficient as those that don’t offer this advantage.
Using such systems allows executives to transform HR from a system of record to a system of engagement that delivers consumer-level experiences that treat employees the way savvy brands treat their customers.