Article: Top 12 trends: Image Consulting - new department in HR - Rushi Patil

Strategic HR

Top 12 trends: Image Consulting - new department in HR - Rushi Patil

Rushi Patil, Head - Talent Acquisition and Retention, Tata Motor Finance

In today’s dynamic business environment, revolutionary trends are expected to change the Human Capital Landscape globally and very much so in India. There are a few “game changing” trends that come anticipated in the coming year.
Today, HR looks at working models where following the norm “the world is flat” workforce truly demonstrates a global presence with low cost impacts. The cloud model of working is becoming increasingly important.

The challenge today is to maintain an effective and consistent talent pool. The job index is going down drastically and the focus is on building a pipeline of emerging and competent workforce, which has become imperative.

Consequently, the average age of new leaders is going down. The key focus for organizations in the next year would be to maintain coherence within the Gen Y managers who are younger in age, from the Gen Y leaders who bring new concepts and “out of the box” solutions. We need to be balance the experience along with new ideas.

Another noticeable change will be the movement of Talent Acquisition from HR to operations. Talent acquisition is no longer looked as purely a part of Human resources but of operations due to the ever changing dynamics of operations of a business and its growing needs. We should look at our hiring managers as not only functional experts but with strong business acumen to provide the right hiring mix with maximum cost optimization.

Furthermore, managers today have global presence and in India we have lot of promising talent including the churns from premium B schools. We however fall short of leveraging this strength to its optimum capacity and to brand ourselves. So, HR has to take proactive measures and add one more department for ‘Image Consulting’ apart from C&B, Employee engagement and L&D, etc. This department will focus on building and maintaining the brand image of individuals as well as the organization on the whole.


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Topics: Strategic HR

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