Abhijit is a columnist, author & coach to senior leaders with 20 years of experience in HR. He has worked with several Indian and multinational companies across different sectors in India, SE Asia and the US. He is the author of two bestsellers: The Digital Tsunami & Don't Hire the Best and a novel titled, Mediocre But Arrogant. He has a Masters degree from XLRI and has also completed a degree in law. He has written for several publications including The Wall Street Journal, The Economic Times, and the Hindu Business Line. He was voted among top ten HR influencers on social media by SHRM.
If an employer brand is strong enough, the smartest people will queue up to be hired, which will automatically improve the quality of hiring. But if you had an HR Brand Evangelist, imagine what a difference it could make to your search for talent!
About 50 percent of the S&P 500 will be replaced over the next 10 years. Already yesterdays aspirational employers like US Steel, Dell, and the New York Times have been replaced by Facebook, Under Armor and Netflix.
What makes this book useful is the range of companies and approaches that are deconstructed for you to choose from. What comes through clearly is that it is not the budget that ensures development. It is the willingness of the C-Suite to shape the agenda actively and participate in creating the context.