Amit Bansal is the is the founder and CEO of PurpleLeap. He started his career in marketing with Asian Paints before moving to the IT industry with the startup Riverrun and was responsible for developing customer solutions. He then moved on to one of the biggest CRM companies in India, Talisma where he was responsible for developing and marketing technology products across India, US, and Canada. He also served as the Global Product Management Head at Talisma. He has done his B.E. from PEC Chandigarh.