Author Lalin Anik

Lalin Anik

Lalin Anik

Lalin Anik is the Assistant Professor Of Marketing at the University of Virginia- Darden School of Business. Anik’s research on behavioral economics and marketing delves into how social connection impacts consumer behavior, both through motivation and influence. Her work has been published in Journal of Marketing Research, Social Psychological and Personality Science and Social Influence, as well as noted in mainstream channels including Bloomberg, CNN, Forbes, Harvard.