Rajeev Shroff is an Executive Business Coach | Fractional CEO | Transformation Consultant | Board Member at Cupela Consulting.
Backed with significant experience in accelerating performance, transforming businesses, and working
in high action situations, Rajeev has a vast exposure in building global software delivery organizations
in India, China & Argentina.
It was his passion and vision to grow leaders through leadership coaching platform, Cupela.com. He
has helped grow leaders at organizations like Avaya, Adobe, Cisco, Citrix, DE Shaw, EMC, HP, Oracle,
Sutherland, Veriant, VMware, Verizon etc to name a few.
Apart from this, he’s worked in diverse roles which enabled him to develop deep knowledge across
industries which led him to discover his values, passions and skills across multiple pursuits.
Besides Cupela, Rajeev is also leading an angel group TEN (www.teninnovate.com) where he has
helped grow the company to a network of over 60 investors and 600 Entrepreneurs. He’s also a part of
the Advisory board at Oracle Startup Cloud Accelerator.
He has been involved in leading global sourcing projects along with working closely with Private
Equity firms, venture funds and global consulting companies. Armed with an in-depth execution
experience, he’s also advised clients as a Management Consultant in Transforming businesses.
Peter Drucker once said that Culture eats strategy for breakfast. If you look at it, most company level Initiatives fail because what starts as a noble intention, eventually gets lost in a deadly Bermuda triangle thanks to office politics and the dearth of consistent communication and ownership.