Ranjini Rao, is an experienced digital strategist, design thinking professional, certified counselling psychologist and now a marketing mentor for startups with over 20 years experience in large multinational organisations. She has worked with conglomerates such as IBM and IT & education consulting industry. She loves social media, passionate about digital marketing , design thinking and art .
She currently works as a consultant and Sr.facilitator with "The Painted Sky" and as a Sr.Mentor to teen kids with "Spark Career Mentors". In her free time, she likes to paint and teach various topics.
Empathizing with the end user is important to understand the problem from their point of view, know their needs and to observe the physical environment for inputs and other data related to the problem.