Consistency Principle: The India way to fight COVID-19
On 20th March, Indian Prime Minister Narendra Modi asked all Indians to stay home on Sunday between 7 am and 9 pm to come together to fight the rapidly-spreading coronavirus. Yesterday the 14-hour 'Janta Curfew,' self-imposed lockdown, was followed in most states across the country.
This nudging approach is activating the principle of consistency. As humans, we are more likely to comply with something big when we have already given a small initial commitment. Locking yourself down on a Sunday is a small initial commitment for what is yet to come.
Modi said the self-imposed curfew should "not be considered as a success" as it is the "beginning of a long battle." Signaling that big fight is yet to come and will require a deeper commitment going forward.
Janta Curfew will prove to be a great start by the Indian Government to mobilize such a large and complex country requesting voluntary, active, and public commitments.
Image credit- India Today