2014 will be the Year of the Candidate. As companies look at getting ready for targeted hiring in the coming months, identifying one’s core talent segments and investing in building a strong employer brand for those groups will make all the difference in attracting the most suitable employees. But what are the efforts that will really make the difference? How can we measure their impact? And what will be the benefits of all these efforts? - Why creating a strong social employer brand is gaining importance - How to tackle certain talent acquisition challenges through employer branding initiatives - How to measure your employer brand and benchmark it against peers