Following the news of Kulmeet Bawa’s take over as the MD of Adobe - South Asia from the outgoing Umang Bedi — we now learn that Bedi is going to be Facebook’s new Managing Director of India operations. 

He will be taking over the role from Kirthiga Reddy, who is returning to the United States to take on a new role in the Global Accounts team at the company’s Menlo Park headquarters which manages Facebook’s relationships with the world’s largest global advertisers.

Bedi will lead in building and managing strategic relationships with top clients and regional agencies in India. “For me it’s a promising opportunity to participate in India’s digital growth, and I can’t think of a better place to be at,” he said. Bedi has close to two decades of leadership experience covering sales, marketing and partnerships where he successfully built teams and grew businesses for multinational companies. At Adobe, he was responsible for growing their business in India and helping India grow to amongst its leading markets in the APAC and global regions. 

Prior to Adobe, Bedi has progressively taken leaps in his career while working with Mahindra Satyam, Wipro, Intuit, Symantec and Sun Microsystems. He graduated in electronics engineering from University of Pune and is an alumnus of Harvard Business school. He is also an acclaimed recipient of the 40 Under 40 - India's Hottest Business Leaders award by the Economic Times and Spencer Stuart in 2014. 

“India is known for its great talent pool and we are really pleased to have Umang Bedi, a proven business executive to lead our business in India. I also want to wish Kirthiga the very best in her new global role. Kirthiga has played a huge and key role in building our India business from scratch, and I know she will continue to deliver the same impact in the US.” said Dan Neary, Vice President, Asia Pacific, Facebook. 

“Facebook is where people and businesses connect on mobile and with close to 150 million monthly active people in India, we see significant opportunities to help Indian business—large and small—deliver against their business objectives in the mobile world,” he added.

Congratulating and welcoming Bedi to the Facebook family, Kirthiga Reddy wrote on her Facebook page, “I am excited about how well positioned our business is, to grow from strength to strength with Umang’s leadership, and with my next opportunity to shape and drive our emerging markets strategy across some of the world’s biggest brands”.

Bedi will officially start at Facebook in July while Reddy takes up her new role in August.

Also read: Adobe appoints Kulmeet Bawa as MD South Asia