Bajaj Electricals appoints Krishnan Sundaram Chief Growth & New Business Officer

Bajaj Electricals has appointed Krishnan Sundaram as Chief Growth & New Business Officer, effective August 11, 2026.

Sundaram will drive the company’s new business strategy and identify opportunities to expand its portfolio and growth pipeline.

Sundaram joins from Vini Cosmetics

Sundaram brings more than 26 years of experience in business management, growth strategy, marketing, innovation, category creation and P&L leadership.

He joins Bajaj Electricals from Vini Cosmetics, where he served as Chief Executive Officer. Earlier, he spent more than two decades with Hindustan Unilever and Unilever in leadership roles across India and global markets.

New role to focus on business expansion

Shekhar Bajaj, Chairman, Bajaj Electricals said, “We are pleased to welcome Krishnan Sundaram to Bajaj Electricals. His extensive experience in building businesses, driving innovation and creating new categories will bring valuable perspective to our leadership team.”

He added, “We look forward to his contribution as we continue to strengthen our portfolio and create meaningful value for our customers and stakeholders.”

Sanjay Sachdeva, Managing Director & CEO, Bajaj Electricals said, “His strong consumer-centric mindset, commercial acumen and experience in driving transformational growth will be valuable as we identify and scale new opportunities,” Sachdeva said.

The appointment comes as the firm looks to expand its business portfolio and build new avenues for growth.