BSH Home Appliances Pvt. Ltd, has appointed Saif Khan as the Chief Executive Officer and Managing Director for India, effective June 2023.

Saif Khan has previously served as the Head of Sales and Marketing Central Asia, Near East and North Africa for BSH Home Appliances, and brings over 25 years of experience in leadership positions in consumer durables MNCs.

As a values-driven business leader with extensive cross-cultural exposure and strong knowledge of emerging market dynamics, he is instrumental in driving profitable growth through critical periods of transformation, in highly competitive and challenging markets globally across Africa, Middle East, Central Asia and Caucasus (CIS). He has led a turnaround of the Central Asia and North Africa business in the last 7 years at BSH transforming it into a more focused, growth-driven and sustainable business.

He will work closely with the Board members of BSH Home Appliances India in leading the growth strategy in India.

Saif will also collaborate with the company's global leadership team to develop and implement strategies to strengthen BSH's position and emerge as a market leader across segments in India.

Commenting on his new role as the Managing Director & CEO for BSH Home Appliances India, Saif Khan said, “We will continue to prioritise innovation, sustainability, and customer-centricity as key pillars while strengthening our market position through products ‘Invented for life’,” said Saif Khan.