Capillary Technologies has elevated Anant Choubey and Sridhar Bollam who have been an integral part of the company since 2010 to the position of co-founder. 

Anant and Sridhar were serving the company as the chief operating officer and chief customer officer, respectively.

IIT Kharagpur graduates Anant and Sridhar started their careers with Procter & Gamble while Sridhar held consultancy roles before joining Capillary as VP of Analytics, respectively.

They come with invaluable experience driving customer loyalty and retention. Anant is known for driving innovation and fostering a culture of excellence within the organisation.

Sridhar’s focus on customer excellence and delivering genuine value to customers has helped Capillary build trust amongst enterprise brands. 

Aneesh Reddy, founder & MD of Capillary Technologies said, “Anant and Sridhar have excelled in whichever role they take up! Anant with the entire profitability drive in the last couple of years and with Sridhar as the chief customer officer in the US, we’ve been able to turn things around after Covid. We value their role in the organisation and I’m sure the company will continue to thrive under their leadership.”

"It has been an incredible journey with this team, and I am excited about the opportunities that lie ahead. I look forward to continuing our pursuit of excellence and strengthening our standing in the global loyalty technology space,” said Anant Choubey.

“Capillary has been family right from the onset. Roles and designations haven’t really mattered because the vision and mission have always been larger than anything else! We have great momentum behind our backs and are looking forward to gaining a larger share of this massive customer loyalty and engagement market,” said Sridhar.

Sameer Garde, CEO of Capillary said, "Anant Choubey and Sridhar Bollam's exceptional contributions and unwavering commitment have been instrumental in our journey thus far. Anant's strategic prowess and Sridhar's customer-centric approach have played pivotal roles in shaping Capillary's success. As we forge ahead, their leadership will undoubtedly drive our mission to new heights of innovation and global impact."