Leading marketer of cement and ready-mix concrete  ACC has appointed Ashish Prasad as chief marketing officer (CMO) and head of new products and services. He will be a member of the company's executive committee.

Commenting on Ashish's appointment, Neeraj Akhoury, Managing Director and CEO, ACC, stated in a press statement, "I am delighted to welcome Ashish (Prasad) to the ACC family and the leadership team. He has worked with leading Indian and international companies, playing a pivotal role in building and shaping of brands across categories, as well as having P&L responsibility for a variety of businesses. With his rich knowledge and experience, we are confident that Ashish will propel brand ACC to greater heights."

Ashish will be based in Mumbai and head the brand building and marketing efforts for ACC's cement and concrete businesses. He will be responsible for growing the portfolio through the introduction of new products and solutions as well as the design and implementation of new services to strengthen ACC's presence as a complete solution provider in the building material space.

An alumnus of IIM Ahmedabad,  Ashish brings over two decades of experience in brand management, sales, strategy, and business development at Indian and international companies including Pidilite Industries, Aditya Birla Group, Asian Paints and the Coca-Cola Company. Prior to this, he was the Chief Operating Officer (COO) of the Construction Chemicals business at Pidilite Industries.