Flipkart names ex-POKKT executive as Director Monetisation for Flipkart Ads
Ecommerce major Flipkart has appointed Dina Dsouza as Director Monetisation for Flipkart Ads, as per media reports.
Prior to this appointment, Dsouza was the Vice-President at POKKT Video Ads and was looking into enhancing sales across markets. Dina had joined POKKT in January 2016 and part of the leadership team at POKKT, a leading video ad platform for Mobile games in India & the SEA region.
At POKKT, she was responsible for driving sales & building the revenue strategy for the organization across markets. She was responsible for successfully driving discussions with key partners on the mobile gaming ecosystem which led to some of the top brands scaling revenues & including mobile gaming as part their digital strategy.
Prior to POKTT, Dina was Senior Vice President, Digital at 9X Media for year. Before that, she spent over six years at Microsoft as their India sales lead, driving advertising and online. Her 18 years of experience also includes stints at Yahoo! and Bennett Coleman Co. Limited.