GN Hearing India appoints new Country Managing Director

Kadam, who joined the company in January 2025 as Sales Director, steps into the role with more than 22 years of experience in sales and marketing across leading organizations, including Kirloskar, Crompton Greaves, Usha International, and Eureka Forbes. Since joining GN, Kadam has strengthened the company’s channel network, streamlined sales operations, and contributed to surpassing mid-year targets with 14% year-on-year growth. 

Over the past few months, Prameet Shetty served as Interim Country Managing Director, while continuing to perform his role as Cluster Finance Director for Australia, New Zealand, India, and South Korea. He has ensured stability for the business during the leadership transition. His support has been instrumental in preparing the way for Kadam’s appointment. 

GN Hearing’s leadership in Asia Pacific is also evolving, with Andreas Anderhov recently being promoted to Regional President for the region. He previously was Cluster Managing Director for Australia, New Zealand, India, and South Korea. Together, Anderhov and Kadam will play important roles in driving GN’s presence in India and across APAC. “India is a key strategic market for GN globally, and with demand for hearing solutions growing rapidly, it represents a significant opportunity,” says Anderhov. 

“Anju’s leadership and knowledge of the market will be central to how we expand our reach and deliver for customers in the years ahead.” 

Commenting on his appointment, Kadam shared: “I’m excited to take on this role and to continue shaping GN’s journey in India. My focus will be on expanding our presence in the market and making our hearing solutions more accessible to the people who need them most. Collaboration will be key, and I look forward to building strong connections with our teams and partners that create lasting value for our customers.” 

The Indian market has delivered a compound annual growth rate of 14% between 2021 and 2025, and GN expects this trajectory to continue. The company recently marked 20 years in the country, with plans of acquiring new facilities, demonstrating its long-term commitment to the market. Alongside its flagship brand ReSound, GN’s portfolio in India includes Beltone, Interton, and Danavox, providing a full range of solutions for people with hearing loss.