Broking and advisory firm IIFL Securities has appointed Alok Arya as its chief marketing officer (CMO).

Arya was previously the Head of Digital, Integrated Media & PR for the Consumer Products division at Piramal Group, preceded by senior roles at Google, Future Group and Tata Housing.

Arya draws over a decade of experience of being an impact-oriented marketer with digital focus and trusted advisor to senior leaders across a variety of Indian and multi-national firms. He has driven growth strategies to help purpose driven brands bring big ideas to life. He believes in marrying the practice of digital strategy with marketing creative and has acquired an in-depth understanding of the Indian, global and the "glocal" consumer. 

“We are excited to have Alok with us. With his vast experience across diverse industries and work cultures, he will spearhead the next levels of growth at IIFL. His appointment reinforces IIFL’s vision to be a digital first leader with customer engagement and empowerment at the helm of it,” said Sandeep Bhardwaj, CEO, Retail, IIFL Securities on Arya’s appointment.

“I am elated to join team IIFL on its journey to 'democratise wealth creation in India". With customer centricity at our core and a strong brand legacy, it's an honour working with Sandeep and team towards our aspiration to become the preferred choice for wealth creation and financial wellbeing in the country,” added Arya.

IIFL Securities is in the process of accelerated digital transformation and has hired top quality talent in the last one year. It has also introduced multiple industry first products developed by its 200 strong digital and technology team in the past one year through its ‘IIFL Securities Innovation Hub”.