House of D2C celebration brands Join Ventures has appointed Pooja Tiwari as Chief People Officer.

With over 17 years of experience in human resources, proven leadership and a track record of success in a variety of industries, Tiwari brings a wealth of knowledge and expertise to the role in aligning strategy, capabilities, people and culture to deliver results and accelerate growth. 

Tiwari will be based at the company's headquarters in Mumbai and will be responsible for leading  all aspects of people & culture including , talent acquisition, management and retention, organisational development and effectiveness, learning  and development, total rewards, diversity, equity, and inclusion efforts to build an engaged, inclusive, and high-performing culture. 

Tiwari was previously associated with Nykaa.com, where she served as Assistant Vice President - People & Culture. During her four-year tenure at the company, she managed key processes and people to drive talent retention and development efforts, ensuring an enhanced pipeline of high-performing professional talent was available for future business needs. 

Tiwari also provided advice and support to line managers and function heads and conceptualised and implemented many people initiatives. 

"Tiwari’s extensive experience in HR and her passion for people and culture makes her the perfect fit for our organisation. We are confident that her strategic vision and expertise will enable us to continue delivering outstanding results and provide a supportive environment for our employees to thrive,” said Tarun Joshi, CEO & Founder, Join Ventures.

Tiwari's previous experience also includes roles at Reliance Brands Ltd., Pocket Aces as Human Resources Lead, PwC as Human Capital Manager, Grant Thornton LLP as Human Resources Manager, and Deloitte as Assistant Manager, Human Resources.

"I am passionate about creating a culture where employees feel valued and are able to achieve their full potential. I look forward to working with the Join Ventures’ team to drive the company's people strategy forward and delivering innovative solutions that support the business and people objectives," Tiwari said. 

Join Ventures house of brands include IGP -D2C brand for celebrations, Interflora - D2C brand for premium flowers, IGP for Business - B2B2C partner for reward management and corporate gifting and Masqa - D2C brand for indulgent foods.