Kofluence, an AI-powered ad-tech platform, has welcomed Sreeram Reddy Vanga, the co-founder of the company and a serial entrepreneur for the past 20 years, as the new chief executive officer (CEO).

In his new role as CEO, Sreeram will be responsible for steering the company forward, forging new partnerships, expanding global reach, and implementing innovative strategies.

“This is my third business venture in my career that has lasted for over two decades. Building on the lessons and successes of my previous ventures, I'm particularly excited this time to take Kofluence to the next level in influencer marketing. We aim to create a user-friendly technology platform that goes beyond typical brand partnerships, opening up new possibilities for both brands and social media creators by harnessing the power of social influence,” said Vanga.

Sreeram has built and sold CozyGames to Entain PLC in the UK (LON: ENT) and OpenPlay to Nazara in India. Sreeram was also part of the early founding team of PartyGaming listed on the London Stock Exchange in 2005 for £4.64 billion.

“Drawing from his multiple stints of successfully scaling organisations across three continents, we’re confident of expanding the horizons for Kofluence,” said Ritesh Ujjwal (Co-founder), Kofluence.