Bengaluru-based D2C meat and seafood brand Licious has appointed Ajit Narayanan as the chief product and technology officer (CPTO).
Narayanan will be spearheading the company’s efforts towards transforming the brand and category through technology first innovations that will transform the overall consumer experience and supply chain management to create a new benchmark for the industry to follow, the company said in a statement.
An industry veteran, Narayanan comes with over two decades of expertise in building and scaling cutting edge digital products and technology across diverse domains of e-commerce, healthcare, mobile and artificial intelligence and is an inventor on many patents in these domains.
“We are pleased to welcome Ajit to the team. As D2C leaders one of our biggest priorities is devising tech-first solutions that can successfully disrupt not just the Licious ecosystem but also the protein-based food space. Ajit’s rich experience in building transformative technology is a great match to this vision of ours. We are confident that under his able guidance the tech at Licious will scale newer heights,” said Vivek Gupta and Abhay Hanjura, co-founders, Licious.
Prior to Licious, Narayanan was the CTPO and founding member of MFine, a health-tech business focused on delivering quality primary and secondary healthcare for India. Some of his notable innovations were in the areas of assistive AI technology for doctors and industry's first vital monitoring devices on the mobile.
He also served as the chief technology officer for Myntra and as vice president of product & technology at SAP.
Narayanan said meat supply chains and storefronts are extremely complex due to the perishability of the product and challenges in ensuring highest levels of quality and service throughout the entire supply chain.
“It is clear that application of technologies like RFID, IOT, computer vision, predictive analytics and machine learning will highly optimise every part of this complexity, help predict and manage precise production, storage and movement of stock across the phases of farming, sourcing, production and distribution to our consumers to delight them with the best meat and alternative protein products & services. This will be a key driver for Licious's next phase of growth. This technology stack can as well become a first of its kind end-end meat commerce product of the world. I am extremely excited to help chart this journey with Licious who the market leader in this space is,” he added.
Narayanan holds a degree as an engineer in the field of electronics and communication.
Founded by Abhay Hanjura and Vivek Gupta, Licious claims to have witnessed a 300% growth in the seven years and has served over three million packs of world class meat products to consumers across 28 Indian cities including Bangalore, Hyderabad, NCR, Chandigarh, Mumbai, Pune Chennai, Coimbatore, Jaipur, Kochi, Vizag, Vijayawada, Kolkata to name a few.
It claims to serve over 2 million orders every-month and is currently a 6000-plus members team with employees, across different disciplines and functions.