Sunil Suresh, who has recently been appointed as the Chief Marketing Officer of MakeMyTrip and Goibibo, will take charge of the company’s strategic objectives, implement their marketing efforts and oversee all the initiatives ranging from building the marketing funnel, ensuring that the brand, social, performance and innovation tracks.
“With a unique blend of expertise in multiple domains, deep understanding of consumer behavior and how businesses can leverage the power of digital, we are confident that he will help propel MakeMyTrip’s next phase of growth,” said Vipul Prakash, COO, MakeMyTrip Limited.
Prior to taking over the marketing initiatives for MakeMyTrip, Sunil was Chief Marketing and Strategy Officer at Capillary Tech for two years and was in charge of growth and profits for the transformation. He was also the Chief Digital Officer and Chief Marketing Officer at Yum! Brands (Pizza Hut) where he drove the marketing efforts for the Middle East, Africa, Pakistan and Turkey.
“The growth story of the company has been synonymous with the growth of travel industry in India,” Sunil said about MakeMyTrip’s marketing efforts. “With ambitious plans lined up for its next phase of growth, I am looking forward to being a part of this exciting trip.”