Nish Bhutani is appointed as Global Product Head by Vuclip, a PCCW Media Company and a leading premium video-on-demand service provider.
He will lead product innovation and operations in the company to raise monthly subscriber base. Also, he will work on increasing user traffic and engagement with all Vuclip’s product offerings, including premium OTT video on demand service Viu and on-demand video sites that run in partnership with mobile carriers.
On his new role, Nish Bhutani says,“I believe that a product or service is a manifestation of a company’s culture. Vuclip’s offerings have been devised keeping every stakeholder in mind, but with the user at the center, and with unique perspective on emerging markets. I look forward to working with the team at Vuclip to make our products more relevant and meaningful to consumers in these markets.”
This appointment is crucial as it comes at a time when Vuclip is scaling up its operations in India, Southeast Asia, Middle East and Africa. Vuclip had launched its OTT video on demand service Viu in India in March 2016.
Arun Prakash, President & COO Vuclip says, “We are very excited to bring Nish on-board. His rich diversity of experience and leadership will propel us rapidly towards achieving our mission of entertaining a billion consumers through our services.”
Prior to this, Nish Bhutani was Senior Vice President of Content at fashion e-commerce major Myntra and worked as Chief Operating Officer of online auction-house Saffronart. He has 25 years of experience in the technology and digital space with a focus on product development, mobile specialization and content strategy.