Niterra Co., a Japanese manufacturing company, has announced the appointment of Daijiro Kanazawa as the new Managing Director for India, and promoted Sudipto Kumar Sanyal as Joint Managing Director, effective from April 1, 2024. Both leaders will also become Members of the Board of Niterra India.

In his new role, Kanazawa brings a wealth of industry experience. Welcoming him to the executive team, the company stated, “We are thrilled to announce the appointment of Mr. Daijiro Kanazawa as the new Managing Director and Member of the board of Niterra India Pvt. Ltd., effective April 1, 2024. With his excellent leadership, open-minded stance, and strong drive to move forward, he will be one of the key performers as the company moves to its next stage. With a warm welcome, we wish him all the best for his new assignment.”

On the other hand, Sudipto brings over 28 years of leadership experience to his new role. He joined the company in 2006 as the Senior General Manager of Sales and Marketing, and most recently served as Senior Vice President. In his previous roles, Sudipto worked with Valvoline Cummins as Manager for ten years.

Announcing his promotion, the company stated, “We are delighted to share the elevation of Mr. Sudipto Kumar Sanyal as Joint Managing Director and Member of the Board of Niterra India, effective April 1, 2024. His extensive experience, visionary leadership, grassroots level working, and deep industry knowledge have not only been key drivers of the company's success but have also ensured an impressive all-India penetration and success across various business segments in the last 17 years. With his strategic thinking, rich experience, customer-centric approach, emphasis on building relationships, and a proven track record of success, he will now play a pivotal role in driving our company forward into its next phase of growth and innovation. We wish him all the best for his new journey.”

Sudipto also expressed, “I would like to express my sincere gratitude to all my family, friends, colleagues, business partners, teachers, and mentors who have continuously encouraged and guided me, challenged me to excel, and supported me in my last 30 years of professional career starting from 1994 and helped me reach this ultimate career milestone. I am immensely excited to take over this higher role and responsibilities in Niterra India and am looking forward to working with all in the industry.”