Connected lifestyle tech brand Noise has appointed Smeer Chopra as its chief financial officer (CFO). 

In his new role, Chopra will lead the financial advisory division and work closely with the founders to identify the right opportunities as the organisation scales up to the next level, thereby supporting business growth. 

He will be responsible for driving strategic initiatives around financial advisory, optimising costs, establishing and strengthening process efficiency and driving fiscal and financial governance.

Chopra comes with a career span of close to two decades. Prior to joining Noise, he has worked with brands such as Lenskart.com, Bharti Retail, Bharti WalMart, and Coca-Cola. 

He also comes with a strong people orientation and the ability to lead, motivate, develop and nurture teams making him an ideal fit for Noise. 

“I am delighted to welcome Smeer to our dynamic team at Noise as we venture towards accelerating our growth at both business and organisational level. We are confident that with Smeer’s experience and demonstrated leadership, we are primed for greater milestones and profitability in the coming years,” said Amit Khatri, co-founder, Noise.

“I am elated to join the dynamic team at Noise. Noise’s emergence as a leader in the smart wearable industry has been remarkable, and with the brand being at a critical growth juncture, it is an opportune moment for me to leverage my expertise to contribute to the brand's efforts towards scaling up,” added Chopra.