OneAssist appoints Abhishek Maheshwari as CEO

As CEO, Maheshwari will be responsible for overall business, strategy and P&L delivery, leading OneAssist’s expansion into new categories, untapped markets and geographies. He will also accelerate the company’s adoption of artificial intelligence (AI) - from customer experience to ai-led products and service delivery automation- to make its solutions faster, smarter, and more relevant for today’s consumers. He will join OneAssist’s Board of Directors.

Maheshwari brings over two decades of experience in scaling consumer-focused businesses across technology, media, and education sectors. His previous leadership roles include CEO of Aakash Educational Services, where he successfully led digital transformation and growth initiatives, and Country Head of The Walt Disney Company India, where he managed diverse brand portfolios and implemented transformative growth strategies.

Speaking on his appointment, Maheshwari, said: “OneAssist has pioneered and created a strong business and has built industry defining capabilities in its journey since 2011 and I couldn’t be more excited to lead OneAssist into its next phase of growth. With a strong team and foundation serving nearly 2 crore customers and robust partnerships with leading organisations, our focus will be to drive innovation in bringing more relevant products to our customers and partners with technology-driven solutions bringing convenience and peace of mind to millions of customers.”