Orient Electric, part of $2.4 billion diversified CK Birla Group, has appointed Anika Agarwal as chief marketing and customer experience officer.
Agarwal comes with a rich experience of more than two decades in marketing, digital transformation, and direct-to-consumer business across industries including retail, telecom, and insurance.
Based at the company’s head office in New Delhi, Agarwal will be responsible for all aspects of the Orient brand, driving the overall brand and go-to-market strategy, the company said in a statement.
She will be supporting the growth and market expansion for all business units of the company including fans, home appliances, lighting and switchgear as well as scale up the digital footprint of the business.
Agarwal has previously been associated with companies like Nokia Corporation and Niva Bupa Health Insurance. Her last assignment was with MMTC-PAMP as president-consumer business. Prior to that, she was associated with Niva Bupa Health Insurance for close to a decade as their chief marketing officer and director-digital SBU.
“Anika is a seasoned marketing leader who comes with an impressive track record of building strong consumer brands. I am confident that her expertise in leveraging technology for driving business growth and delivering superior consumer experiences will help us to further strengthen our customer-centric growth strategy. I wish Anika the very best in her new role,” said Rakesh Khanna, MD & CEO, Orient Electric.
“I’m excited to join Orient Electric, especially at a time when the company is on a fast-paced transformation and growth journey. Orient is deeply committed to customer centricity and thus my efforts will be directed at elevating customer experience across all brand touchpoints, backed by insights and analytics and best-in-class digital technologies,” added Agarwal, who has been awarded as “Marketer of the Year 2020” by ACEF and was also featured as one of the industry influencers in the “IMPACT Digital Power 100” list.