Orient Electric, a part of the CK Birla Group, announced the appointment of Ravindra Singh Negi as its Managing Director and CEO, effective May 31. Negi’s appointment is subject to regulatory approvals. 

Ravindra joins the Orient Electric Board as a full-time Director and will be based in New Delhi. In this role, he has succeeded Deepak Khetrapal.

Ravindra joined Orient Electric from Bajaj Electricals, where he was the COO for the consumer products business. Previously, he has led the Electric Consumer Durables business at Havells and spent close to two decades with Bharti Airtel in several commercial and leadership roles, with his last role being the CEO of the Delhi and NCR circle.

“Ravindra Singh Negi’s experience across industries and especially electrical consumer durables will be pivotal in guiding Orient Electric towards sustained growth. Under Ravindra’s leadership, Orient Electric will accelerate its journey to becoming a future ready consumer centric organisation. He will continue to build organisation capability and execution excellence towards growing all key businesses,” said CK Birla, Chairman, Orient Electric.