Pepe Jeans London appoints Rakesh Jallipally as CEO

This appointment marks a significant milestone as the brand continues its growth journey and strengthens its connection with India's vibrant and ever-evolving consumer market. 

Before joining Pepe Jeans, Jallipally held the position of Vice President at Flipkart, where he made waves by launching and expanding "Spoyl", a fashion platform aimed at Gen Z, while also overseeing the men's fashion segment. His deep understanding of India's digital-first retail landscape and his grasp of the tastes of young, fashion-savvy consumers will be crucial in elevating Pepe Jeans in India to new heights, the company said. 

Beyond his time at Flipkart, he was instrumental in launching AZORTE at Reliance Retail, further solidifying his status as a trailblazer in India's fashion retail scene. He dedicated nearly ten years to Arvind Fashions, where he held both CEO and COO roles, driving the growth and transformation of well-known brands like USPA and Flying Machine. Jallipally began his career at Raymond, where he managed extensive retail operations across South India, laying the groundwork for his robust operational and strategic skills.

"I'm really thrilled to be joining Pepe Jeans, a brand that has continually redefined denim and casual wear for millions of Indian consumers. I can't wait to collaborate with the talented team here to enhance the brand's presence, broaden our market reach, and connect more deeply with our diverse customer base. Together, we're looking to build on Pepe Jeans' iconic legacy and unlock the next phase of growth for our business in India," Jallipally said. 

Jallipally holds a Postgraduate Diploma in Management from IIM Lucknow, specialising in Marketing and Strategy, which provides him with a perfect blend of academic knowledge and practical business leadership. 

With the appointment of a new leader, Pepe Jeans London is set to enhance its retail presence, boost digital growth, and drive deeper connections with fashion-conscious consumers across the country.