E-commerce furniture and home goods marketplace Pepperfry has appointed Joee De Choudhury as the new lead for its human resources team. 

She has been instrumental in driving Pepperfry’s talent acquisition agenda over the last couple of years. 

In her new role, Choudhury will be responsible for building capabilities, a culture of enablement, HR strategy, and excellence for enabling Pepperfry to be a future-ready organisation.

Her appointment is effective immediately and she will be based at the Pepperfry corporate office in Mumbai, the company said in a statement. 

With over 10 years of experience in the field of human resources, Choudhury has worked across several sectors, including ecommerce, information technology, and real estate. With her deep knowledge and expertise in talent acquisition, talent engagement, and people operations, Choudhury has helped organisations streamline their HR operations and people practices.

She joined Pepperfry in the year 2020. This is her second stint with Pepperfry. In her previous role, Choudhury led the talent acquisition team, where she was responsible for developing and executing hiring plans.

“Joee understands our culture and our values and has shown that she can integrate our values seamlessly into key areas like organisational development, inclusive hiring practices, and building an engaged team,” said Ambareesh Murty, Co-Founder & CEO of Pepperfry.

"Pepperfry has been a powerful motivation for me to achieve and strengthen my objectives. I am energized to lead and work along with a team of committed and competitive people who enable our growth ambitions. I look forward to seeking breakthroughs as we celebrate being authentic and different,” added Choudhury.

Choudhury holds a Master's degree in human resources from Welingkar Institute of Management and a Bachelor’s in Management Studies from the Birla Institute of Technology and Management Studies.