Pepperfry appoints Kulbhushan Atkar as Chief Revenue Officer to drive online growth

Pepperfry has promoted Kulbhushan Atkar to the role of Chief Revenue Officer (CRO), entrusting the long-serving executive with leading the company's online business as the omnichannel furniture and home décor retailer sharpens its focus on growth and customer engagement.

In his new role, Atkar will oversee category management, quick commerce, horizontals, brand and digital marketing. 

He will be responsible for driving sustainable revenue growth, strengthening customer engagement and accelerating the company's online business strategy.

The appointment comes as Pepperfry, a subsidiary of BSE and NSE-listed TCC Concepts Limited, continues to strengthen its leadership bench through internal talent development.

Growing leadership role

Atkar has been part of Pepperfry's leadership team since joining as Chief of Staff. 

During his tenure, he has taken on expanding responsibilities across Marketing and Category Management, contributing to sourcing excellence, customer acquisition and revenue optimisation.

The company credited his analytical approach and strategic thinking with supporting several growth initiatives and improving business decision-making across the organisation.

Commenting on the appointment, Ashish Shah, CEO, Pepperfry, said, “Kulbhushan’s elevation to Chief Revenue Officer reflects both his contribution to Pepperfry’s growth journey and our confidence in his ability to lead the next phase of our online business.”

He added, “Since joining the company as Chief of Staff, he has consistently demonstrated an exceptional ability to combine analytical rigour with strategic thinking, bringing clarity to complex business challenges and helping drive sharper decision-making. I look forward to work with him as we get Pepperfry ready for its next phase of accelerated growth”.

Focus on future growth

An alumnus of the Indian Institute of Management Calcutta, Atkar brings experience spanning strategy, business operations, growth and category management. 

He has played a central role in leading cross-functional initiatives and building scalable growth engines that have strengthened the company's business performance and market position.

Speaking on his appointment, Atkar said, “I am honoured to take on this responsibility and grateful for the trust placed in me by Ashish. Pepperfry has built a strong foundation over the years by continuously evolving with customer needs and market opportunities.”

He added, “ I look forward to working closely with our teams, partners, and sellers to strengthen our customer proposition, drive innovation across our online business, and accelerate sustainable growth for the company.”

The promotion also reflects Pepperfry's strategy of developing internal leadership talent while building a stronger succession pipeline for future growth.