Puresight Systems, a distributor of iRobot products in India, has announced the appointment of Pranjit Hazarika as its new CEO. Hazarika brings with him over two decades of experience in the FMCG, mobile handsets, and consumer electronics industry, having worked with several leading brands in various capacities.

As CEO, Pranjit will lead the company's efforts to expand its product portfolio and market presence in India. He will be responsible for driving the company's growth strategy, building strong partnerships with online and offline partners, and enhancing the overall customer experience.

Pranjit has expertise in scaling up businesses and is an all-round business development professional having competency across various functions of the business. Prior to joining Puresight, Pranjit was engaged as a core team member at "Farmers Mandi," where they were digitising the supply chain network of agricultural products and bringing farmers closer and directly to the retailers.

Pranjit was also the co-founder of Punta India Pvt Ltd. During his stint there, he established an extensive distribution network for the brand while taking the brand through a rapid growth trajectory. Prior to this, Hazarika had worked in Videocon, LG, Nokia, ITC Ltd, and Nestle across different functions like sales, business development, retail and channel management etc., under different capacities and led the regional and national team in the process.

"Execution is pivotal for an organisation to achieve success, and one needs to be evolving and innovating continuously in today's rapidly changing business ecosystem," said Pranjit. "With the rapid adoption of home automation and cleaning products in India, there is a tremendous opportunity for us to expand our product offerings and reach more customers. I look forward to working with the team at Puresight Systems and iRobot to drive innovation, and growth while enhancing the overall customer experience."