SAP, a leading business solutions company, has appointed Manish Prasad as President and Managing Director for the Indian Subcontinent, as announced on March 6, 2024.

In his new role, Manish takes over responsibilities from Kulmeet Bawa, who has moved on to assume a global role for SAP Business Technology Platform (SAP BTP). Manish brings over 26 years of leadership experience. He rejoined the software company in 2021 as the Head of Industries. Previously, he worked with the company for two years as Head of Consulting and Services - Sales for India, until he stepped down in 2019 to join Wipro for a third stint as the India Business Head.

In his previous roles, Manish served Accenture as the MD and Application Services Lead for North America, Wipro as the Vice President of Energy, Natural Resources, and Utilities, Dell as the Global Account Manager, and Wipro Technologies as the Director overseeing APAC, Australia, and Middle East operations. He also worked with IBM and Tata Steel at the beginning of his career.

Welcoming Manish to the leadership team, Paul Marriott, President for SAP Asia Pacific Japan, said, “India is one of the fastest-growing markets for SAP in the region and globally, and a strategically important hub for innovation and growth. I am excited to welcome Manish, and I’m confident that his deep understanding of the market, our technology, and people will usher in the next phase of growth in India.”

Manish also expressed, “India is at a pivotal moment in its digital transformation journey, embracing emerging technologies such as artificial intelligence, marking an era of unprecedented possibilities. I look forward to working with our incredibly talented teams to accelerate growth and guiding our customers on their journeys to being intelligent, sustainable, and future-ready enterprises.”