Broadcast and entertainment network Sony Pictures Networks (SPN) India, has announced a change of role for Aditya Mehta, elevating him as Head - Corporate Strategy. Aditya was previously the Head of Business Development.
In his new role, Aditya will now plan and manage the development and review of all aspects of business strategy at SPN. These majorly include strategic road-map for the long-term and implementation of it, identifying business growth opportunities and business expansion, evaluating operating plans for each business unit and monitoring execution of key milestones.
Aditya has played a key role in the network's growth and expansion. In addition, he has worked on some key content acquisition deals such as media rights for Cricket Australia, England & Wales Cricket Board, and other key sports and non-sports rights. Some notable strategic initiatives include the acquisition of Ten Sports from ZEEL, joint venture with BBC, re-entry of ESPN in India and Kids channel foray.
With a career spanning over 14 years, Aditya’s core expertise lies in corporate strategy, business-scaling, and evaluation, content strategy, operational execution, strategic and financial analysis.
Prior to Sony, Aditya has worked with Cause Entertainment, managing a SEBI-registered fund with investment focus towards corporate as well as project level ventures in the Indian entertainment space. He has also worked as a consultant with the World Bank.