Stone Sapphire India appoints Bhavesh Shah as CEO of Skoodle

Stone Sapphire has appointed Bhavesh Shah as Chief Executive Officer of Skoodle, its toys and stationery division.

The appointment comes as the consumer products company looks to expand its brands and strengthen its leadership team across domestic and international markets.

Shah brings more than 22 years of experience in retail and consumer products. His expertise spans brand building, product development, sourcing, merchandising, licensing and business strategy.

He has worked on private labels, new product categories and strategic partnerships across India's retail sector.

Shah to lead Skoodle growth strategy

In his new role, Shah will oversee the strategic direction of SSIPL's toys and stationery business.

His remit will include product innovation, category expansion and brand development. He will also focus on licensing partnerships and growth across distribution channels.

Commenting on the appointment, Shah said, "The Indian consumer is evolving faster than ever before, creating exciting opportunities for brands that combine innovation with strong execution. 

He further added, “At Skoodle, our focus will be on building products and brands that inspire learning, creativity, and play while staying relevant to changing consumer preferences.”

“Backed by SSIPL's robust distribution network and entrepreneurial culture, I look forward to strengthening our market presence, expanding into new opportunities, and building brands that create long-term value for consumers and partners alike,” he also mentioned.

Company focuses on leadership depth

Shobhit Singh, MD and CEO at Stone Sapphire India said, “As Stone Sapphire enters its next phase of growth, our focus is on building a future-ready organisation led by experienced professionals who bring deep category expertise and a strong understanding of the consumer. 

“Bhavesh's appointment reflects that commitment. His proven track record in building brands and scaling businesses makes him the right leader to drive Skoodle's next phase of growth,” he also mentioned. 

“We are investing not just in brands, but in leadership that can create sustainable businesses, strengthen our market position, and help realise our long-term vision of building globally respected consumer brands from India,” Singh elaborated.

SSIPL expands consumer portfolio

Stone Sapphire India has expanded from a distribution-led business into a broader consumer products company.

Its portfolio spans stationery, toys, homeware, sports and lifestyle categories. The company works with both owned and partner brands.

Its distribution network covers general trade, modern retail, e-commerce and international markets.

The company said it will continue to invest in product development, talent and leadership as it expands its consumer brands.