Tips Industries Limited (“TIPS”), a public-listed music company, has announced the appointment of Hari Nair as the company’s new chief executive officer. As CEO, Hari will be responsible for leading the company into its next phase of growth, amidst the fast-changing digital trends and a vibrant content ecosystem in India’s entertainment industry.

Hari joins Tips Industries with 25 years of overall experience, of which the last two decades were spent in the music ecosystem.  In his most immediate role, Hari worked with TikTok Artist Services (SoundOn). He was responsible for heading Middle East, Turkey, Africa, and South Asia.

He joined ByteDance in 2019 and led the South Asia region for music partnerships and licensing for all ByteDance which gave him multi-regional exposure, launching their music streaming service Resso first in India, and the overall experience with apps like TikTok, Helo, Capcut, etc. 

Further, Hari was entrusted with a larger multi-region role (Middle East, Africa, Turkey and South Asia) for Artist Services division at TikTok, where he was primarily responsible for launching SoundOn (music distribution service), driving the business P & L for the region and also ensuring support for local artist / music labels. His music journey started with Asia’s first online music store “Soundbuzz”, which was acquired by Motorola. Prior to his long innings in the music arena, Hari also worked in the IT services industry.

“Hari has 360-degree experience of music ecosystem - starting from music distribution companies like Soundbuzz & Mauj Mobile, to heading digital business for a global music company Sony Music India, and then leading performance rights organisation PPL India’s digital transformation. With an experienced hand like Hari being added to our core teams, combined with our strength in music content creation and acquisition, we aim to achieve higher revenues and continue to deliver value for our shareholders,” said Kumar Taurani, Managing Director – Tips Industries Limited.

“As TIPS stands at a pivotal juncture in its journey, I am excited to be a part of this aggressive journey. I would like to extend my utmost gratitude to Kumar Taurani and the Board members, for showing faith in my candidature to lead this company,” said Hari.