Entertainment network Viacom18 has named Gourav Rakshit as the chief operating officer for the Viacom18 Digital Ventures vertical. Rakshit will join the organization this month and will report to Viacom18 group CEO and MD Sudhanshu Vats.
An alumnus of the University of Rochester and IIM Ahmadabad, Rakshit currently holds the post of President and CEO of People Group that owns and operates online wedding service Shaadi.com.
On his appointment, Sudhanshu Vats stated, “Our digital foray has grown exponentially since its inception 3 years back, with the sharply segmented businesses – the ad led model, the international business and the soon-to-be-launched subscription based VOOT Kids service. As we unlock business value, Gourav, with an in-depth understanding of digital disruption and a proven track record of envisioning subscription growth, is the right person to lead our talented teams across the Digital Ventures portfolio.”
During his 11-year stint at Shaadi.com, Rakshit was instrumental in building the brand and establishing a strong consumer subscription play. He has over a decade of experience in consumer technology, IT and FMCG sectors. Previously, he has worked with Nestle and Planetasia and Infosys Consulting, before joining People Group.
In March, Viacom18 had roped in Mahesh Shetty as the Head – Network Sales. At that time, Mahesh was serving as the COO of Entertainment Network India Ltd. popularly known as Radio Mirchi.