Facebook-owned messaging service app, WhatsApp has appointed Abhijit Bose as the CEO for the India region.

Bose, the Co-founder and Chief Executive Officer of enterprise payments solutions firm Ezetap, will be based out of Gurgaon. He will work to establish WhatsApp India, expected to begin its operations next year.

WhatsApp shared in a statement that Bose will join WhatsApp in early 2019.

On his appointment, Matt Idema, Chief Operating Officer of WhatsApp shared in media, “WhatsApp is deeply committed to India and we are excited to keep building products that help people connect and support India's fast-growing digital economy. As a successful entrepreneur himself, Abhijit know what it takes to build meaningful partnerships that can serve businesses across India.”

Bose was quoted in media saying that WhatsApp is special and can be a major partner for financial inclusion and economic growth in India. It's not only how so many families stay in touch, but increasingly it is how businesses are engaging with their customers. WhatsApp can positively impact the lives of hundreds of millions of Indians, allowing them to actively engage and benefit from the new digital economy.

It is reported that the announcement comes within less than a month of information technology minister Ravi Shankar Prasad’s meeting with WhatsApp vice-president and Chris Daniels, where they talked about incorporated a local unit in India.

Bose comes with an extensive experience of 19 years. He started his career as an associate at Bain & Company. He has worked with companies like Oracle, JiGrahak Mobility Solutions Pvt. Ltd., Intuit. In his most recent role was Co-Founder and CEO of Ezetap, a mobile-payment market. He did his Mechanical Engineering from Cornell University and completed his MBA from Harvard Business School.

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