Mutual fund distribution platform, ZFunds, has announced the appointment of Yogesh Yadav as the chief technology officer (CTO) and Tanvi Jadhav as the head of products.

The appointments strategically enable ZFunds in distribution of financial products in tier-2, tier-3 and tier 4 cities and rural India through ZFunds experts.

An avid coder, Yadav has extensive experience in Software Engineering. He is adept at integrating new ideas with up-to-date technology.

Yadav joins ZFunds from ByPrice-Mexico where he worked as a CTO. In order to give best prices to customers he used to compare prices from over 10000 stores around México, harvesting over 50 million geolocated data points per day. Before ByPrice he worked with the leading e-comm player in Latin America;  Linio.

 “At ZFunds we have built tech products simple and easy. It allows people from lower-economic-rung to invest in Gold and Mutual Funds and thus help the Indian economy grow. At ZFunds, I can change the lives of millions of people living in tier 3 and tier 4 cities,” said Yadav on his appointment.

Jadhav comes from a rich experience in the Fintech industry. In her past stints with InCred Financial Services, Paisabazaar, HealthKart and Kotak Mahindra Bank, she played a crucial role in building digital products. She is a graduate of IIT Guwahati with a bachelor’s degree in Mathematics and Computing.

“I am excited to be part of ZFunds for its innovative and digitally-evolved approach on financial inclusion. For me, the option of heading the products at ZFunds was more than mere a professional pursuit. Instead, I took it as an opportunity to participate in a financial reform of sorts for our society. I am looking forward to being part of the vibrant team and driving digital-first innovations,” said Jadhav.

Commenting on the appointments, Manish Kothari, co-founder and CEO, ZFunds said, “We are pleased to welcome Yogesh and Tanvi on board. Their belief in new age start-ups like ours despite their backgrounds with long-standing organisations is heartening. At ZFunds, we are proud of our culture of meritocracy, customer-centricity, growth, and diversity. These attributes serve us right in our mission of making purchases of financial products and decision making Sahi(Right) and Asaan (Easy) in the 500 bottom-most districts of India.”