Online food- ordering platform Zomato has appointed Rohithari Rajan as the global head of advertising sales business. Rajan was formerly leading Egon Zehnder's Digital practice in the Asia Pacific and Consumer, retail and media practice in India.

Deepinder Goyal, Founder, and CEO, Zomato stated, “I worked with Rohit while I was at Bain, and learned a lot from him in my time there. Rohit has played an instrumental role in driving growth at all of the previous organizations he's been at, and we’re thrilled to leverage his knowledge and experience to strengthen our Ad sales business globally.”

An MBA from the Indian Institute of Management Ahmedabad, and Economics graduate from Delhi University, Rajan was previously associated with Hindustan Unilever, where he helped set up Shakti, a business initiative that doubled Unilever's direct reach in rural India. As a rural business specialist, he also worked with the United Nations Development Program in New York, developing a toolkit for pro-poor business models to deliver development goods in low-income regions, as well as helping the UNDP formulate its strategy for private sector engagement.

On his appointment, Rajan stated, “Zomato is arguably one of the most resilient and innovative companies in its space. I’m delighted to be a part of Zomato and look forward to working with this team towards our mission of delivering better food to more people across the world.”

Zomato recently turned 10, and over the last year has focused on strengthening its leadership team to accelerate the growth of the business. This month itself, Mohit Gupta, who was formerly at MakeMyTrip as the Chief Operating Officer – Online, has joined Zomato as the CEO of the food delivery business at Zomato.