Motion Education, a coaching institute based in Kota, has announced its business expansion strategy with an investment of INR 100 Crore for the financial year 2024-25.

Under this expansion plan, the coaching institute aims to establish 100 new centers through its franchise and hire more than 700 tutors to improve the teacher-to-student ratio. The investment will be directed towards integrating new technologies like AI and smartboard technologies, content creation, and the development of teaching pedagogy, among other facilities. Over the last two years, the coaching institute has launched 45 centers, bringing the total to 55+ centers across 15+ states. The coaching institute is strengthening its presence in North and Central India. As part of the phased expansion, 30+ centers will be established in South India in Phase 1.

Nitin Viijay, the Founder & CEO of Motion Education, announced the expansion plans, stating, “Committed to providing the best for students, we aim to expand our presence across the country through the franchise model. Our business model seeks to reach a maximum number of students who are unable to relocate to new cities for medical and engineering entrance preparation. Recognizing that the country has a wealth of talent that might go untapped without proper guidance, we are determined to support and facilitate their preparation through the franchise model."

The EdTech industry in India is gradually recovering from a downturn, with firms like UNIVO and PhysicsWallah announcing hiring plans amidst layoffs. According to a report by the Indian EdTech Consortium (IEC), EdTech firms in India have created more than 75,000 jobs in the past five years. Moreover, the projected valuation of the Indian EdTech sector is around US$ 10 billion, even though it experienced a slight drop this year. In 2020, it was a US$ 750 million industry.