Diversified financial services conglomerate Ashika Group has appointed Vishesh Sharma as chief marketing officer (CMO).

In his new role, Sharma will be responsible for brand building, content marketing, social media, and corporate communications for the retail business, which is stacked under the company’s master brand, My Dhanush.

He will be based in Mumbai and report directly to Ashika Group CEO Chirag Jain.

A communications veteran, Sharma joins Ashika Group with 13 years of extensive and diverse work experience across fields, including brand communication, content marketing, corporate communications, reputation management, internal communications, public affairs, and financial education.

In his previous stint, Sharma was the head of content marketing, corporate communications, and strategic alliances at Angel One Ltd, where he successfully transformed the company’s image from a traditional broker to a fintech. He also led the retail communication for Angel One’s IPO.

Earlier, Sharma also served as the chief content strategist for Sharekhan by BNP Paribas, where he helped set up the digital assets department. He has worked with some prominent brands like Dalal Street Investment Journal, Progressive Media Group, among others.

“We are excited to welcome Vishesh, a passionate brand-builder, and are confident he will play a vital role in building a truly world-class fintech brand. I believe under his able leadership and in-depth understanding of customer communication, we will strengthen Ashika further and drive growth across our portfolio,” said Chirag Jain, CEO, Ashika Group.

Commenting on his appointment, Sharma said, “I am excited to join such a fast-growing organisation and play a part in building one of India’s very first personal finance super app My Dhanush. Ashika has an excellent track record of helping its clients grow their wealth by helping them invest wisely. With a strong vision to build solutions that revolutionize the way new India invests, I look forward to helping Ashika strengthen its national leadership to be both a force for growth and a force for good."

The bolstering of the company's leadership ranks is in line with its vision of fortifying the personal finance ecosystem and transforming how new India manages it's savings and investments with the newly-launched My Dhanush app.