News: Automotive Industry veteran joins Three Wheels United as COO


Automotive Industry veteran joins Three Wheels United as COO

Hardip Singh Goindi brings 38+ years of leadership experience in managing operations, sales and marketing for commercial vehicles and two wheelers in domestic and international markets.
Automotive Industry veteran joins Three Wheels United as COO

Three Wheels United(TWU), a Bengaluru-based tech-enabled financier of light electric vehicles, has appointed Hardip Singh Goindi as the company’s Chief Operating Officer(COO). An industry veteran, Hardip Singh Goindi, brings 38+ years of leadership experience in managing operations for well-known automotive brands in domestic and international markets. As COO of Three Wheels United, he will lead TWU’s expansion across multiple cities and focus on building strategic partnerships for the company. 

Commenting on the appointment, Cedrick Tandong, CEO and Co-Founder, Three Wheels United said “We are thrilled to have Hardip join our leadership team. His wealth of experience and successful track record in the automotive industry, specifically in the category of three-wheelers, will be invaluable to us as we rapidly expand into newer markets and enter into the next phase of growth.”

Hardip Singh has previously worked at Piaggio Vehicles as Executive Vice President where he was responsible for manufacturing operations, domestic marketing, sales, after-market service, international business, and parts business. Prior to Piaggio, he was President(Marketing) at TVS Motor Company. In his 12 year-long stint at TVS, he also served as the Senior Vice President for International Business and three Wheelers. An alumnus of IIM- Ahmedabad, has also worked as the Head of Marketing and Sales at Mahindra Holidays and Resorts. He has also had a long stint in Murugappa Group. 

On his appointment, Hardip said “It’s an exciting time to be joining a mission-driven company like Three Wheels United. TWU’s unique ecosystem approach towards driving the adoption of sustainable last-mile connectivity has already shown great success in creating a positive impact on people as well as the planet. I look forward to working with the team to drive significant growth and help chart the company’s long-term success.” 

Sustainable transportation is expected to see a bigger uptake in the coming years. As Three Wheels United prepares for the next phase of growth, Hardip’s vast experience in the automotive actor will be a big asset to it. 

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Topics: C-Suite, Appointments

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